FilterPal

Creating a more friendly face for Filterpal,

the original shop vacuum filter cover

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Introducing Phil the Filter

FilterPal wanted a mascot to reflect the friendly nature of their brand. Since FilterPal sleeves are pulled over a vacuum's filter — like a beanie being pulled over someone's head — we used that as an inspiration to create Phil, who now teaches potential users how to ensure filters have longer lifespans.

Introducing Phil the Filter

FilterPal wanted a mascot to reflect the friendly nature of their brand. Since FilterPal sleeves are pulled over a vacuum's filter — like a beanie being pulled over someone's head — we used that as an inspiration to create Phil, who now teaches potential users how to ensure filters have longer lifespans.

Introducing Phil the Filter

FilterPal wanted a mascot to reflect the friendly nature of their brand. Since FilterPal sleeves are pulled over a vacuum's filter — like a beanie being pulled over someone's head — we used that as an inspiration to create Phil, who now teaches potential users how to ensure filters have longer lifespans.

Introducing Phil the Filter

FilterPal wanted a mascot to reflect the friendly nature of their brand. Since FilterPal sleeves are pulled over a vacuum's filter — like a beanie being pulled over someone's head — we used that as an inspiration to create Phil, who now teaches potential users how to ensure filters have longer lifespans.

Introducing Phil the Filter

FilterPal wanted a mascot to reflect the friendly nature of their brand. Since FilterPal sleeves are pulled over a vacuum's filter — like a beanie being pulled over someone's head — we used that as an inspiration to create Phil, who now teaches potential users how to ensure filters have longer lifespans.

Introducing Phil the Filter

FilterPal wanted a mascot to reflect the friendly nature of their brand. Since FilterPal sleeves are pulled over a vacuum's filter — like a beanie being pulled over someone's head — we used that as an inspiration to create Phil, who now teaches potential users how to ensure filters have longer lifespans.

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