FSD: Educational Services

More consistency

equals more awareness

Brand Identity

Educational Services offers support that meets the needs of diverse learners, even when the needs are site specific. It cares about students and tries to provide relevant services while striving to be the best in all programs, holding high expectations for both students and staff.

The Challenge

Create an overarching brand identity that covers a multitude of programs, services and resources that helps to inform the greater community of the resources available to them and what department to contact specifically.

The Solution

By using the iconic symbol of a book, we were able to create a brand identity that is identifiable within the FSD ecosystem to be used in a consistent manner and bring more brand awareness to Ed Services and the resources it provides. Slight color variations in the mark allows for differentiation between programs and can be included as additional "volumes” while still pointing back to Educational Services.

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Tangible Goods

School spirit not only applies to students but also to staff. Creating a mark that is easily recognizable and easily replicated across t-shirts, notebooks, mugs, pins and etc was one of the main driving points behind the mark.

Tangible Goods

School spirit not only applies to students but also to staff. Creating a mark that is easily recognizable and easily replicated across t-shirts, notebooks, mugs, pins and etc was one of the main driving points behind the mark.

Tangible Goods

School spirit not only applies to students but also to staff. Creating a mark that is easily recognizable and easily replicated across t-shirts, notebooks, mugs, pins and etc was one of the main driving points behind the mark.

Tangible Goods

School spirit not only applies to students but also to staff. Creating a mark that is easily recognizable and easily replicated across t-shirts, notebooks, mugs, pins and etc was one of the main driving points behind the mark.

Tangible Goods

School spirit not only applies to students but also to staff. Creating a mark that is easily recognizable and easily replicated across t-shirts, notebooks, mugs, pins and etc was one of the main driving points behind the mark.

Tangible Goods

School spirit not only applies to students but also to staff. Creating a mark that is easily recognizable and easily replicated across t-shirts, notebooks, mugs, pins and etc was one of the main driving points behind the mark.

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Sub-Divisions and Departments

Different resources, departments and sub-divisions can colorize the typography and star of the book to identify themselves while remaining true to overarching brand identity. The goal of this identity system is to create more brand awareness specifically to Educational Services as the resource provider.

Sub-Divisions and Departments

Different resources, departments and sub-divisions can colorize the typography and star of the book to identify themselves while remaining true to overarching brand identity. The goal of this identity system is to create more brand awareness specifically to Educational Services as the resource provider.

Sub-Divisions and Departments

Different resources, departments and sub-divisions can colorize the typography and star of the book to identify themselves while remaining true to overarching brand identity. The goal of this identity system is to create more brand awareness specifically to Educational Services as the resource provider.

Sub-Divisions and Departments

Different resources, departments and sub-divisions can colorize the typography and star of the book to identify themselves while remaining true to overarching brand identity. The goal of this identity system is to create more brand awareness specifically to Educational Services as the resource provider.

Sub-Divisions and Departments

Different resources, departments and sub-divisions can colorize the typography and star of the book to identify themselves while remaining true to overarching brand identity. The goal of this identity system is to create more brand awareness specifically to Educational Services as the resource provider.

Sub-Divisions and Departments

Different resources, departments and sub-divisions can colorize the typography and star of the book to identify themselves while remaining true to overarching brand identity. The goal of this identity system is to create more brand awareness specifically to Educational Services as the resource provider.